CEO Commentary: Reflecting on 2007 and Planning for 2008 In the 4th quarter edition of Credit Union Strategy and Performance, 15 CEOs from 7 states offered their view on 2007 and what lies ahead in 2008. One of the credit unions understands this economy from prior experience at the local level.
Nine-in-ten Members Want Email From Their Credit Union In this age of spam and phishing, many credit unions have taken a conservative attitude towards email. But a recent Internet Strategy Consortium survey found that ninety percent of members would like email from their credit union once a month or more often.
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Don't Panic; Stick to Your Mission We are in the low portion of a normal cycle. Previous good planning should carry you through, but some points to remember: Don’t panic; keep diversified; emphasize service over yield; stick to your mission; and maintain strong contact with members.
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From Cost-Savings to Cross-Selling: The Changing Role of E-Statements
(Posted by Craig Clark) 4/24/2008 5:08:28 PM
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"Ms. Senecal hit the nail on the head! E-statement presentment takes the best of technology, marketing and business development and drives these initiatives to truly define customer value. Driving value in the form of cross-selling (using key customer data) enhance the CU''s position of a membership organization and not just a place of business. ..."
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Amherst Securities Group, L.P., Credit Union Division www.asglp.com/cu
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