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This Week's Features

Brand Camp Ensures Employees March To The Same Tune

Listerhill’s 2016 branding campaign introduced a new mission, vision, and values that underscore the credit union’s community impact.

By Erik Payne

How High-Risk Lending Reaps Rewards

Managing risk and building relationships helps two small credit unions lend to C-D-E-paper borrowers.

By Marc Rapport

5 Questions To Answer Before Moving On A Merger

Deciding whether, and with whom, to merge can be tricky. Use this list to spark conversations that will lead to a deeper understanding of the benefits, drawback

By Liz Furman

How To Build A Better Team

The financial services industry can move fast, but that doesn’t mean credit unions can’t be prepared. In this Callahan Collection, learn how and why a team-base

Trends In First Mortgage Lending

Credit unions are taming risk and outperforming other financial institutions.

FROM THE ANALYSTS
1st_Mortgage_Lending
 
CUSOs_BTN
Is Brand Loyalty Truly Dead?

Brand loyalty is weak among millennial consumers, but a new take on the concept is taking shape.

Meghan Sink
 
By Meghan Sink
Two Real Millennials. One Real Mortgage. (Part 2)

This millennial couple is moving into a mortgage. Follow their first-time homebuyer story.

Victoria Taylor
 
By Victoria Taylor
What To Ask Before Merging And How To Build A Better Team

Five can't-miss data points featured this week on CreditUnions.com.

Rebecca Wessler
 
By Rebecca Wessler
Is Brand Loyalty Truly Dead?

Brand loyalty is weak among millennial consumers, but a new take on the concept is taking shape.

Meghan Sink
 
By Meghan Sink
Millennials And The Adoption Of Third-Party Payment Apps

Millennials payment preferences, third-party payment apps, and how credit unions should capitalize off the two.

Meghan Sink
 
By Meghan Sink
'Flaky' Millennials Run The World

How noncommittal millennials are redefining everything – even the credit union industry.

Meghan Sink
 
By Meghan Sink
2_Millennials_Buy_A_House

This millennial couple is moving into a mortgage.

Follow their first-time homebuyer story.

part 1: meet the taylors

part 2: finding the right realtor

read More

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Gen X Marks The Spot Exclusive Content

A Texas credit union’s marketing campaign for Gen X women speaks directly to the family CFO.

By Dahna Chandler
6 Must-Know Metrics From The NCUA’s Financial Performance Reports

Capital adequacy, asset quality, earnings, ALM, productivity, and growth underline quarterly financial performance for credit unions.

By Erik Payne

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