Do Your Online Members Have Enough Information About Your Bill Pay Service?

Denise Senecal ,Research Manager, Callahan & Associates, Inc.
9/15/2003
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Avg. from 2 Rating(s) - Comments (1)

The key to increasing bill pay penetration may be as straightforward as better informing members about the features and benefits of using this service. In a recent online survey through Callahan's Survey Consortium, more than half of the 15,506 non-users surveyed said they are unfamiliar with the features and benefits of the bill pay service even though nearly all are online banking users. Only 16 percent of non-users report being very familiar or somewhat familiar with bill pay.
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will you be having webinar on bill pay or e-commerce

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