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This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.

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September 3, 2007

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7/26/2012 04:02 PM

Absolutely essential - on all 3 points. Shared branching retains members - convenience! ATMs provide service to members remotely - convenience! Cards - how many members are reluctant to use debit or credit cards? Very few, I would guess. Check 21 and the new absence of float makes debit card use even more attractive. Plastic is one way to spell c-o-n-v-e-n-i-e-n-c-e! It retains members and builds membership loyalty.

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