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This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.

If you are interested in contributing an article on CreditUnions.com, please contact our Callahan Media team at ads@creditunions.com or 1-800-446-7453.

April 16, 2007


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Anonymous

7/26/2012 04:03 PM

I have heard this info many times over. No added value

Anonymous

7/26/2012 04:03 PM

Hand wringing over loss of fees, a tired outdated tune. The real value and focus should be how to increase the percieved value of the credit union''s account offerings and how best to communicate (advertise) that value to members with bank checking accounts and new prospective share draft members. The potential upside of added new members with share drafts, loans, etc. far outwieghs the benefit of the added ''fees''.

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