Credit unions around the country are seeing significant adoption rates when eStatements
with check images are rolled out. Why? With their new eStatement product there
is finally something in it for the member…
Finally, a Benefit for the Member
Credit unions with eStatements that include check images are finding that member
adoption rates are climbing faster than CUs without check images. Why? Members
will gladly trade a paper statement for an electronic statement that includes
24/7 access to check images. In this age of information and instant gratification,
eStatements with an e-CHECKs
module are an excellent product for
credit unions. This product uses the CU’s web site to:
- Promote self-service technology;
- Provide instant access to information;
- Create a 24/7 service environment; and
- Provide an additional channel for members to retrieve images
More importantly, e-Checks can deliver check copies to a member
2-4 days faster than the old way, free up credit union personnel and take the
credit union to the next level of customer service in the eyes of their member.
Using eStatements Strategically
Most eStatement programs were launched for the sole purpose of reducing statement
delivery cost and speeding statement delivery – both benefits for the CU. eStatements
have been providing little perceived benefit for the member - until now.
eStatements with check images create member value and a new opportunity to use
eStatements as a strategic tool to generate new business and retain existing
members. When considering whether or not to add images to your eStatements,
keep these points in mind:
||If a CU uses eStatements as a check image delivery channel,
the CU will save money for every new member that enrolls in eStatements
because they want image access;
||eStatement products can retrieve checks as old as your member's
statement library as long as your third-party provider has them online;
||Using online banking products for check images only retrieve
checks for 60-90 days so using eStatements gives a member a 9 month increase
in getting their own checks;
||CUs can have image access in both eStatements and online banking
and let the member choose how they want to retrieve them;
||Image access fees are usually lower in eStatements vs. online
||Unlike online banking providers, most eStatement vendors are
not charging "per check image" charges when retrieving images.
What’s the Cost of this Technology?
The cost of check image technology was once prohibitive for most CUs. The introduction
of the Internet and web-based technology has significantly reduced the cost
of this product. Recent upgrades by check processors such as WesCorp, Empire,
Corporate One and the like have added up to 12 months of image storage with
pricing plans that even the smallest CUs can afford. Empire Corporate FCU is
even going one step further and is storing images cleared through the Federal
Reserve Bank for CUs that want Internet access now! For many CUs the technology
is already in place. It’s just a matter of hooking it all together via an eStatement.
A Trade Worth Making?
The current pricing model by the major check processors have eliminated the
concern of CU executives who were once worried that members would retrieve every
check image on their statement. Their flat fee, unlimited image retrieval plans
make it easier than ever for credit unions to implement eStatements with e-Check
technology and build the online relationship with their member. Today, with
the introduction of this self-service technology it takes seconds for members
to retrieve their own check copies. In addition, eStatements with check
- Creating stronger member relationships;
- Expanding the development of premium products;
- Reducing statement printing costs;
- Eliminating the cost of the CU’s time in retrieving check copies; and
- Generating new business and revenue for the CU.
has a TESTED and PROVEN targeted marketing eStatement solution that can help
credit unions reduce costs and generate revenue. Our FREE eStatement
Executive Briefing Report on how to make any eStatement program a success
is available to CU Executives. To obtain a FREE copy of the report click on
the report image or visit our web site at http://www.digitalmailer.com/briefing.html
subscribe to our E-mail newsletter that shares resources, industry trends, best
practices and valuable lessons learned from credit unions and financial service
providers, click on the icon or the link below: http://www.digitalmailer.com/newsletter.html
DigitalMailer is a digital communication company with products such as e-Lerts,
eSurveys and eStatements that assist credit unions in gaining a strategic business
advantage via the Internet and their website. Please contact Ron Daly firstname.lastname@example.org
or Greg Crandell email@example.com
for additional information or to share your ideas and comments.
© 2004 DMI
This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.
If you are interested in contributing an article on CreditUnions.com, please contact our Callahan Media team at firstname.lastname@example.org or 1-800-446-7453.