Sept. 25, 2006


Comments

 
 
 
  • This measurement could be especially important to credit unions today given the industry's slowing membership growth rate as well as the change in how members come to know about a CU. If SEG relationships are no longer a primary source of growth, word of mouth to friends and family becomes key.
    Anonymous
     
     
     
  • Great article. We have over 25 credit unions using this metric.
    Jim Cardwell