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This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.

If you are interested in contributing an article on CreditUnions.com, please contact our Callahan Media team at ads@creditunions.com or 1-800-446-7453.

November 12, 2007


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Anonymous

7/26/2012 04:02 PM

The Web provides a soap box for anyone who can type and chasing down every derogatory comment made on the Web is not a good use of a credit union’s time. Instead a credit union needs to define and measure metrics ensuring an outstanding member experience at every touch point. It also needs to have proper feedback management tools in place (highlighted with marketing exposure) that makes it easy for members to vocalize feedback directly or through staff and for the credit union to proactively, openly and honestly deal with feedback individually and in aggregate. In the end, members need to believe and count on that the best place to voice their opinion is directly using the communications channels provided by the credit union.

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7/26/2012 03:58 PM

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