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This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.

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April 23, 2007

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Roger Conant

7/26/2012 04:03 PM

Great Article! Could it possibly be that credit unions are assuming that members already know what a great resource they are for the ENTIRE car buying experience? Could be. If you look at many of the CU websites (including even some of the large CU''s), you''ll discover that many have their "Car Buying" programs ill positioned. And let''s not just get stuck on great rates! A strong network of "Preferred Dealer" (fleet) contacts can be just as important to members---to WOMEN--maybe even more so! Makes for a SAFE and MORE PREDICTABLE car buying experience. Thanks for great "heads up"!

Frank Mercer

7/26/2012 04:03 PM

It was recently announced that 9 of 10 financing decisions is made at the dealership. Having strong relationships with your local area auto dealerships is a must when your current members go to these dealerships to purchase a vehicle. Especially if you refer your member to the dealership. Without strong dealer relationships, you may find the dealer financing your member with a competitor of yours.


7/26/2012 04:03 PM

I find it amusing that Enterprise tries to elevate themselves above car dealerships. WOW! Who and what do they think they are? I ''ll tell you. A rented used car lot with previously owned "rental" cars that get driven all over the planted by people who don''t care about these cars and then get inspected by inferior and lower paid technicans than franchised dealersand . Then they get sold to your members for a price that usually is above the true market value. I can assure you, Enterprise makes plenty of money off your members. Their one price strategy should fool no one. Your next article should be a little more respectful towards car dealerships. Since, that''s all you really are anyways.....

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