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This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.

If you are interested in contributing an article on CreditUnions.com, please contact our Callahan Media team at ads@creditunions.com or 1-800-446-7453.

February 16, 2004


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Anonymous

7/26/2012 04:14 PM

We are going to implement the same principals into our new member survey

Anonymous

7/26/2012 04:14 PM

Excellent points and a sound plan - assume nothing, survey everything. We often make the mistake of 'measuring' unimportant things. A Good Rule is to 'measure what needs to be changed'. A survey can identify strengths and weaknesses of the credit union and its competitors if properly crafted. John Chidester Chidester@MemberTrends.com

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