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This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.

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April 27, 2009

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Karlene Facey

7/26/2012 04:08 PM

I believe there is much value in the targeted approach to marketing. Many like to take the wide net approach for the fear they are losing out on market share. However trying to target everyone only weakens your message and reduce your chances of attracting the right members/customers.

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