A Case Study from a Recent Adopter: CoastHills Federal Credit Union
If you went back in time ten years, how would you explain to your colleagues
the benefits e-mail or the internet would bring to your work life? How would
you describe how it exponentially increases your communication ability, how
the rapid transfer of information impacts business flow, how productivity has
improved, how work in general has changed?
Now imagine an application that connects every member of an organization or
business for the purposes of:
- team building
- strategic plan implementation
- value reinforcement
- information management
- people management
- project management.
Much like the Internet, an application of this sort is so progressive and cutting
edge that it’s impact on an industry seems inexplicable; although, pinpointing
the achievement and results comes easily. For instance, CEOs and management
teams would find this type of solution invaluable: it would build teamwork and
trust while making their jobs immensely easier.
This type of solution centralizes information and decentralizes access to it,
lowering frustration, increasing productivity and minimizing stress levels.
Effectively communicating information is one challenge that a software solution,
which compiles all the above issues, would easily facilitate. In fact, studies
show that four to five hours are typically devoted to looking for information
each week and that executives spend 10% of their time looking for information.
Multiply that times your payroll and benefits cost. It adds up to real money.
“We have vision, values, goals and action items – but they are
all in different places. We want it all in one place,” says Diana Dykstra,
President/CEO of CoastHills Federal Credit Union. She goes on to explain that
her assistant spends endless hours distributing information, only to have the
organization still be frustrated with communication and project management issues.
She wanted to solve this communication challenge. “I need software that
allows my team and me to click on any organization, team, department or individual
goal and see what’s happening with progress, due dates, and issues.”
Jeff York, EVP of CoastHills agrees that bringing everything together in one
location is essential. “We were looking for a system to help us keep our
focus, improve project management, and support our organizational management
That is when CoastHills discovered Connections Online, developed by Cardwell.
“Now our critical measures are presented right next to business priorities
– in fact they’re matched up – and even link back to the five
areas of focus in our Credit Union. Connections Online pulls it all together,”
says Mr. York.
“It is very important for us to keep people outside the room informed
every step of the way,” continues Ms. Dykstra, “We are all ‘Chief
Communications Officers’ and Connections Online is a tool that we believe
will make our efforts exponential. For example, every department has a different
role in meeting a target, like delinquency, and we needed a way to make that
ownership clear.” The ability to add comments to metrics provides senior
management with a way to continually educate staff on what contributes to those
“Connections Online was the first tool that we have seen that brings
all these pieces together,” praised Ms. Dykstra. Connections Online, developed
by Cardwell, is a web-based application that connects every member of an organization.
For more information about how Connections Online can help your credit union,
or for a demo contact Kristie Greenleaf at (310) 540-7493 firstname.lastname@example.org