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This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.

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October 28, 2013

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Nate Wentzlaff

12/11/2013 04:02 PM

Great article about an important topic throughout the Credit Union Movement. Having an effective Business Intelligence strategy will not make a difference if the Credit Union does not make decisions based off of this data. Getting a business intelligence plan and strategy is one thing, implementing and acting on this intelligence is another. Putting the analysis into practice will allow credit unions to move quicker than their opponents and provide a better experience for their members. This will allow them to be competitive enough to keep the momentum going, while also focusing on their core philosophy of serving their members.

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