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This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.

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April 6, 2009

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Sherry Maxx

7/26/2012 04:07 PM

Having been in the automotive business most of my life, I must say that the dealer, the consumer and CU all benefit from additional flexibility of rate, terms and competition. It has been interesting to see how CU's have won the hearts of dealer personnel as well as consumers with their focus on memberships and, most importantly, relationships.

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