Oct. 20, 2008


Comments

 
 
 
  • It would be great to know what share of their marketing budgets is spent on web based marketing and as investment into their web presence as a key communications tool with members and driver of revenue from existing members as well as acquisition tool for new members.
    Joe Buhler
     
     
     
  • I'm a little bewildered that "dollars-per-member" is the measure these credit unions are using to budget their marketing spends. Calculating the budget based on total revenue, sales goals, and demographics will give a much clearer picture. In our market (Charlotte, NC), which is heavily banked by some of the Nation's largest financial institutions, the bulk of our marketing is in TV where we are attempting to win a place in the consumers' minds. But our Web spend is steadily increasing because the Internet sales channel evens the playing field with regard to convenience and branch network.
    Nathan Tothrow
     
     
     
  • I'm a little bewildered that "dollars-per-member" is the measure these credit unions are using to budget their marketing spends. Calculating the budget based on total revenue, sales goals, and demographics will give a much clearer picture. In our market (Charlotte, NC), which is heavily banked by some of the Nation's largest financial institutions, the bulk of our marketing is in TV where we are attempting to win a place in the consumers' minds. But our Web spend is steadily increasing because the Internet sales channel evens the playing field with regard to convenience and branch network.
    Nathan Tothrow
     
     
     
  • Good information, but I wish I could read this map; it's too pixelated to understand.
    Heather Snyder