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This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.

If you are interested in contributing an article on CreditUnions.com, please contact our Callahan Media team at ads@creditunions.com or 1-800-446-7453.

April 18, 2005


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Anonymous

7/26/2012 04:12 PM

Interesting but extremely misleading. There is no mention of the sample bias caused by members who do not have internet access or the fact that e-survey respondents are less inclined to offer personal financial information on-line than on paper due to confidentiality concerns. E-surveys also tend to be shorter in length than paper surveys due to the limited amount of "real estate" on a screen. Mail based surveys do not take 2 years to complete as the article would have you believe. E-surveys have a place in research, but they by no means replace paper surveys. E-surveys are good at providing timely measurement of transactional, service delivery member issues but are not as robust or comprehensive as paper surveys in delving into such strategic issues as share of wallet, channel usage, competitive usage, key driver analysis and member loyalty.

Anonymous

7/26/2012 04:12 PM

I'd also love to hear about how to get around all of the sophisticated spam and junk mail blockers. I currently conduct a survey for one of our products, with an option for members to receive the survey by e-mail. The response rate is EXTREMELY low and I have a feeling that my e-mails are being blocked by these types of programs.

Anonymous

7/26/2012 04:12 PM

not many people are thrilled to receive long, detailed surveys. This method is ideal for a vast majority of our members. Thank you.

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