May 2, 2005


Comments

 
 
 
  • The balance transfer rate differed from the Platinum card rate DuPont Community was offering its members under the promotion. A pre-screened direct mail acquisition program allowed DuPont Community to select a lower, more competitive rate and use that to attract new accounts and grow balances. Suzie will be able to discuss her credit union's segmentation and targeting strategies in more detail during the webinar next month. -Scott Homa, Callahan & Associates
    Anonymous
     
     
     
  • Looks like this promo was all about rate. So, what was the life-of-balance balance transfer rate? Was is lower than the 8.9% regular Platinum rate?
    Anonymous
     
     
     
  • If Suzie worked for me, she would get a large bonus. I haven't seen or read about results that big. Must be a lot more than just issuing a new platinum and marketing.
    Anonymous