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What's In A Tagline?
Caveat Emptor. Way, way Emptor!
To Serve Romans, BE a Roman
The 20-something Dilemma
New Member On Board (part 2)
Fictionalize Your Social Marketing Strategy
Win The War Of The Inbox. Here’s How.
4 Alternatives To Facebook And Twitter
How To Boost Retention, Reduce Attrition, And Improve Member Engagement
Leaders Credit Union Takes The Lead In Digital Innovation
New Thinking about Affinities: Updating our approach to building loyal members
The Importance of Long-Term Member Value – Tangible and Intangible
August 20, 2001
GTE Financial Credit Union
wake up call -- restating the obvious, but neglected message
The problem identification is correct, the solution is going to fall short of the goal. Non-members are the ones who need to be educated.
A socialist institution in a capatalist society... a challenge to get people to understand
Comic relief: All credit unions are not the same; just like all banks are not the same. Consumers may not be as stupid as the author believes; or willing to believe the generalizations and untruths. Stockholder owned institutions frequently deliver better value to consumers than cooperatives, perhaps in part because of the mythical beliefs (or CUNA's bright lights) of some of their managers.
This is all well and good, but I was expecting something with a little more "pop" than just training employees about the value of credit union membership. How do we get the word out to the general public? Do we pool advertising dollars? How do we compete for market share with the big banks? What national or regional organizations champion the cause of CU's to the general public?
If we don't gert additional capital we're either a thrift or turning away member deposits at some point not so far away
Thought provoking - will keep my eyes open for more articles along this line in the future.
First rate assessment of the rationale and alternatives for capital development. Nice job!
It puts the issue in perspective. Dealing with the issue before we have to, will allow us more flexability.
Very relevant for growing credit unions
In agreement---We need more capital options
A well balanced article providing all aspects of the issue for the reader.
What's In A Tagline?
Fictionalize Your Social Marketing Strat...
New Thinking about Affinities: Updating ...
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