Callahan Clients, please log in for direct access to:
Learn What You're Missing
Upgrade Your Subscription
Thank you for your interest in reading the fantastic content we have on CreditUnions.com! However, the page you are trying to access is for subscribers-only. To learn more, select an option below.
All users must now log in to read, research, browse, and have fun on CreditUnions.com. Yes, we still offer freebies. And, yes, it’s worth the extra effort.
Print or PDF this article today because you won't have access to it later. Or, click here to learn how to get 24/7 access.
By Enterprise Car Sales
Meeting toe-to-toe with used car dealers on their turf, where members can feel sales people sizing up their business savvy, could intimidate almost anyone, but it’s a feeling that seems to be strongest among women.
A recent survey by Capital One found that nearly seven of 10 women said they feel a greater disadvantage than men when it comes to purchasing a vehicle, and 77 percent of 1,000 women surveyed planned to take a man with them the next time they purchase an automobile.
These are startling statistics in 2006, when women are spending $300 billion annually on car sales, maintenance and repairs. Indeed, women have a great influence on the automobile market and are learning to master the art of knowing what they want … and actually getting it.
Car safety, dependability, functionality, environmental, and economic issues are the big items for women. They also tend to consider maneuverability and step-in height, sharpness of door edges, and the texture of the seat fabric. Identifying purchasing considerations like these is only one step, however. There are strategies to ease the anxiety and concerns of female – and male – credit union members who are weary of used car shopping, the goal being to go home with the vehicle they want for a fair used car price.
Click here to learn more
This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.
If you are interested in contributing an article on CreditUnions.com, please contact our Callahan Media team at email@example.com or 1-800-446-7453.
July 10, 2006
7/26/2012 04:06 PM
This article refers to Kelley Blue Book pricing on 2 occasions. If members visit Kelley's web-site they will have offers to finance & refinance with Capital One Auto Finance. Other products are also available that will compete with the credit union. Vehicle crash test ratings are also questionable since NBC rigged a General Motors truck to explode a few years ago on one of their phony programs. The best advice for credit unions is to shop for a link to their web-site that doesn't promote products the offer, such as GAP, and never to link with sites that offer financing through competitive sources. NADA offers financing through E-Loan, Kelley through Capital One and edmunds.com through Lending Tree. The best advice to give any used car purchaser is to have the vehicle inspected by a mechanic of their choice.
Rob Wagner, CARSCUSO
In reference to the earlier comment, CARSCUSO was formed to answer jsut such issues. Credit Unions needs partners that keep the business within the family, hense, why CARSCUSO was formed. For CU protected Car services; rwagner@CARSCUSO.org
Submit your email address to receive daily industry updates and web-only features.
P: (800) 446-7453 | F: (800) 878-4712
1001 Connecticut Ave. NW Suite 1001
Washington, DC 20036