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By Banzai / Third Degree
Voice of AuthorityRecent economic events have given sudden prominence to the importance of financial literacy. Twenty-one states have adopted financial education requirements in recent years, with many more lining up.1 Your credit union is positioned to provide authoritative financial literacy training to your community. In an era when many feel betrayed by large financial conglomerates, you speak with a voice of authority. Edward A. Filene, the father of the American credit union movement, said "credit unions are educational institutions."2 Who better to teach our youth about wise money management than you? Your credit union didn't take unnecessary risks during the good times and, as a result, you're well positioned to weather the storm. The window of opportunity, however, won't remain open forever. If you don't act, someone else will – perhaps someone less-qualified than you to teach financial responsibility.Growing Your Youth MembershipIf your credit union is like most, your membership base is aging and you worry about how to respond. A robust financial education initiative presents an opportunity to introduce your brand to young people in your community, educating them about the credit union movement, and teaching them to be responsible managers of their own money.An effective financial literacy program should highlight your role as a locally-based, non-profit institution. It will strengthen your brand among the youth demographic and grow your Generation Y membership base.Best Practices for Your Education Initiative
About BanzaiBanzai is a web-based financial literacy education tool used by teachers in more than 600 schools across 46 states. It's available to teachers and students at no cost at www.teachbanzai.com. Students may use Banzai to track their own finances or, alternatively, they may use Banzai's Life Scenarios to learn about the expenses and financial dilemmas that come with adulthood.Banzai also works closely with credit unions to build their brands and increase youth membership by offering co-branded financial literacy solutions. It includes the CU in Class™ program which deepens relationships with schools by encouraging teachers to invite credit unions to participate in the classroom. Working together as partners, Banzai and Third Degree Advertising offer complete financial education solutions to credit unions throughout North America.
About Morgan VandagriffMorgan Vandagriff is the co-founder of Banzai and a graduate from the Wharton School of the University of Pennsylvania, where he received a degree in economics. He developed Banzai's original concept as a student, but perfected it over the next seven years as a method for helping others learn financial responsibility.Banzai Contact: Kendall J. Buchanan 435-503-1462 firstname.lastname@example.orgThird Degree Contact: Roy W. Page, Chief Executive Officer 405-235-3020 ext. 101 email@example.com
This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.
If you are interested in contributing an article on CreditUnions.com, please contact our Callahan Media team at firstname.lastname@example.org or 1-800-446-7453.
November 16, 2009
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