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This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.

If you are interested in contributing an article on CreditUnions.com, please contact our Callahan Media team at ads@creditunions.com or 1-800-446-7453.

August 16, 2004


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Anonymous

7/26/2012 04:14 PM

To the comment below.. Dealership financing at 0% is only for customers who have fico scores of 680 or higher. Gen y customers usually do not qualify for these rates. Most 1st time buyer programs are double digit interest rates, require 10%-20% down payment and 60 months max. on terms. Credit unions have a huge opportunity to capture the Gen y customer.

Anonymous

7/26/2012 04:14 PM

Much as the residential mortgage is tha anchor product for many family members dealing with C.U's, I believe the anchor product for young people with first time jobs is the car loan. Most C.U.'s do not recognize this and as you have alluded to 0% dealership financing as well as cash back from major banks are really hard to compete with. We need a new angle for financing this product.

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