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A future member is wandering around in cyberspace one afternoon and stumbles across your credit union displaying a pretty darn good rate on a loan for a motorcycle he’s been eyeing. After all, your crack marketing team has done a good job of generating awareness and getting your credit union’s product offerings to show up when it matters.
After looking around at banks (ugh!), he decides to go with the nice “we-care-about-you” offering of your credit union. Not knowing much about credit unions, the first thing he stumbles into is … “What? You have to join? How do you do that? Print off this form and MAIL it in? You’ve got to be kidding me!”
Self Assessment: Do we make it easy to become a member?
The obvious question on the table -- if someone is interested, just how easy do you make it to join your credit union? Here are some quick questions that can help you self-assess your offering:
If the average consumer can become a member at your credit union in less than 10 minutes – online at any time of the day or night, you are already doing a good job. If they can’t, maybe you should consider becoming EZ-er than UR.
Use of effective online enrollment tools – like fiVISION’s accountWORKS – can help you make it EZ for an applicant to become a member. This will make you more accessible AND save you money at the same time. If you want to find out how online enrollment has made life easier for some of your peers – contact me and I’ll share some of their results with you. For more information call 317.612.3350 or visit us online at www.fivision.com.
This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.
If you are interested in contributing an article on CreditUnions.com, please contact our Callahan Media team at firstname.lastname@example.org or 1-800-446-7453.
August 27, 2007
7/26/2012 04:02 PM
Very timely and to the point! So many potential members exist and giving them the "we-care-about-you" feeling is only as good as the application process itself. If we suddenly turn into a machine after they''ve taken the step to join we''ve lost before we''ve begun!
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