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By Harland Educational Services
Your brand…what does that mean?
Is it your name, logo, corporate colors, and tagline implanted on every physical representation of your credit union?
Is it the impact that your products and services have on your customers?
Is it the way the mission and vision statement truly reflect and support your culture?
Is it the means by which you measure member loyalty and retention?
And the final question—does your brand support a “unique” position in your market?
The answer to each of these questions should be “yes” when you endeavor to create, support and deliver your “brand.” To maintain the greatest response from those that you serve, your brand must be an “original—hand signed” by everyone in your credit union.
How do you arrive at the final brand destination?
A strong brand offers something that people value enough to go the extra distance to have. They create a sense of urgency to enjoy the benefits of your brand, whether high-value products or outstanding service provider – or both. It is their expectation that all offerings will be consistent or exceed the perceived value that will define your brand success.
MyDAS, Inc. is a full service consultation firm providing solutions for full agency marketing services, staff and member education, MySTERY Shopping and other research and survey solutions, as well as full marketing agency services. Serving the industry for over 20 years, find out why the best and the brightest select MyDAS for results. For more information, visit www.mydas.com, or call us at 800-291-6117.
This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.
If you are interested in contributing an article on CreditUnions.com, please contact our Callahan Media team at email@example.com or 1-800-446-7453.
August 15, 2005
7/26/2012 04:10 PM
Weak, if any, knowledge on branding!
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