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March 14, 2011
As I perceive the organizations purpose with these types of stories is to highlight CUs achieving good results in areas where industry trends may not be doing so well, and have those CUs act as a role model for the rest of the industry. The problem I have is that Callahan's focuses too much on simply growth percentages, without regards to asset size. I agree statistically, that when generalizing performance between all CUs the percentage of growth can, to some extent, equalize the comparison. But, this type of statistical analysis will not account for the anomalies, which are typically what the top examples in these types of stories represent. Is it really plausible to believe that the best example of successful auto lending in our industry increased their auto loan portfolio year over year by 307 loans for $2.4 million in loan growth? When larger CUs increased their auto loan portfolios by thousands of loans for $50 to $100 million in year over year loan growth during the same period. To represent an accurate picture of the best, more than simple growth percentages need to be considered, and the statistical anomalies must be eliminated. Then these types of articles will provide the industry with valuable information and insight.
I am the Manager of Chattanooga Federal Employees Credit Union and I would like to get a copy of this article in the magazine if you could possibly mail to me. Please call me at 423-892-3738. Look forward to hearing from you.
Ladies and Gentlemen, We were among the top 10 direct lenders for 2010 and originated a far higher percentage increase in 2011. Our direct lending business is booming. We wonder if you will be releasing statistics or an article on direct lenders this year as well. Many thanks for your response, -Ed Lopes, CEO
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