Jan. 16, 2006


Comments

 
 
 
  • Good and helpful info. Well written, too. FYI. One flaw, though, American First FCU is more than $3.2 billion.
    Anonymous
     
     
     
  • Thanks for putting down on paper the sad and stark reality of credit union marketing budgets. How does anyone expect us to compete in the marketplace with the budgets/staff we are given? It's become an almost impossible task. Does anyone have any suggestions/solutions?
    Anonymous
     
     
     
  • Americafirst is a good example of CU's creatively using their "drop in the buckett" marketing budget. What is the potential cost - benefit spread to targeting web-members?
    Anonymous
     
     
     
  • Great article. The key is to go left when everyone else is going right. Our agency has worked with several small to medium size credit unions with much success. The solution is to find the right partner to help you navigate the advertising choices.
    Anonymous
     
     
     
 
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