Credit unions continue to play a significant role in the auto financing
market. The industry maintains 16% market share with it's $140 billion
auto loan portfolio. This percentage, as well as the fact that auto
loans accounted for 39% of credit union loans at midyear 2003, reflect
the industry's rising focus on the auto financing market.
As a result of credit unions' increasing impact on the auto market,
it is critically important for credit unions to develop and maintain
strong relationships with automobile dealers. For this reason, credit
unions are exhibiting at the NADA Convention and Exposition, otherwise
known as the ''Automotive Industry Event of the Year'',
to represent the aggregate strength of the industry's 80 million
members. The convention will be held in Las Vegas from January 30
- February 3, 2004.
At this year's convention, 26,000 people attended the event and
35% of those attendees were dealer principals or managers. The upcoming
convention for 2004 will mark the first appearance for credit unions
at the convention. A 30' x 50' booth will be built around the theme
of ''America's Credit Unions…80 million Reasons Why!''
Developing a credit union presence at this event offers a unique
opportunity for credit unions to:
- Demonstrate the cooperative and aggregated strength of the credit
union industry's 80 million members
- Build relationships with top state and local dealers
- Make a positive statement to all lenders and dealers
- Generate awareness with manufacturers and new car franchised
- Maximize exposure at a minimum cost
To register your credit union, or for more information, call Jon
Jeffreys at (800) 446-7453 ext. 355.
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