Member Education Starts on your Website...

According to a recent survey by Callahan & Associates, 28% of members want more on-line educational resources from their credit unions. Many credit unions have offered dynamic tools, such as calculators, on their sites for years. But some members need more help understanding the different products and options available to them, especially when it comes to more complex topics such as IRAs and retirement planning. With annual IRA contribution limits rising from $2,000 to $3,000 for individuals and $4,000 to $6,000 for married couples, now is the time to help members adjust their savings plan to take advantage of their new options. Members over the age of 50 can contribute even more to their IRA accounts this year, up to a maximum of $3,500 for individuals and $7,000 for married couples.

 

By Trust for Credit Unions Mutual Funds

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According to a recent survey by Callahan & Associates, 28% of members want more on-line educational resources from their credit unions. Many credit unions have offered dynamic tools, such as calculators, on their sites for years. But some members need more help understanding the different products and options available to them, especially when it comes to more complex topics such as IRAs and retirement planning. With annual IRA contribution limits rising from $2,000 to $3,000 for individuals and $4,000 to $6,000 for married couples, now is the time to help members adjust their savings plan to take advantage of their new options. Members over the age of 50 can contribute even more to their IRA accounts this year, up to a maximum of $3,500 for individuals and $7,000 for married couples.

One way to beef up the information offered on your website without taking months of development time and programming expense is to license ready-made educational content. For example, FinanCenter offers a variety of award-winning products to help consumers evaluate the scope of their financial situation and take action. Customizable and easy to use, the tools consider each consumer's financial circumstances and objectives, then provide answers tailored to their individual needs. Retirement Planning is just one of the categories of tools available through vendors like FinanCenter. A full listing of the analyzers and educators offered is available.


The Callahan Partnership has a special agreement with FinanCenter and can offer their tools at special prices to credit unions. If you are interested in learning more about the educational content they offer, call Jon Jeffreys at 1-800-237-5678 or email him.


This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.

If you are interested in contributing an article on CreditUnions.com, please contact our Callahan Media team at ads@creditunions.com or 1-800-446-7453.

 

March 4, 2002


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