Nov. 25, 2002


  • E-mail is a great tool! for those that have a computer. Account information should have a secure sight.
  • E-mail outreach strategies will have to be carefully constructed to not run in the same lane as spam. We all hate spam, but all spammers are in the game for the same reason we are: present products and make money. E-mail as an advertising medium is becoming marginalized because of the spam issue. Boards will have to give careful consideration to all of the communications angles and listen carefully to cutting-edge IT people to get this one right. George Schneider, Supervisory Committee, point West Credit Union, Portland, OR