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This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.

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December 31, 2007

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Gary Mueller

7/26/2012 04:02 PM

I agree that Gen Y and credit unions are a good match for the rasons statd in the article. Blogging and text messaging can reach them. But reaching a new, young customer and converting them to a member requires attracting them -- and keeping them -- with the right services and features they need iin this "wiired" generation.

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