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This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.

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September 22, 2003


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Anonymous

7/26/2012 03:57 PM

To actually enhance existing member relationships, why not simply ask the member what they want? I'm surprised one of the suggestions isn't a Mystery Shopping Program where the credit union creates a listening post to understand membership's needs. More specifically measuring the level of service in the front-line delivery method. In a time where competition is fierce, Service drives Loyalty. "What gets measured Get's Improved." Andrea Huffman Support Financial Resources, a Mystery Shopping partner for Credit Unions. 800.444.5465 x115 ahuffman@ServiceExperiences.com

Anonymous

7/26/2012 03:57 PM

Some good ideas here, but more is needed to make our member-owners "lifers!"

Anonymous

7/26/2012 03:57 PM

FI Marketing professionals understand the impact of the economy...over the past 18 months, the US economy has been struggling. Next year ('04) the reports from the Federal Reserve indicate a more stable, growing economy. Consumers are more willing to make a switch in banking providers when times are tough as opposed to making a switch when times are good. FI Marketing, especially Credit Union Marketing, will need to be much more creative and hit the consumer in a more sophisticated informative way...the old ways of Marketing are gone! Jerri Schmidt, Lake Michigan Credit Union

Anonymous

7/26/2012 03:57 PM

I thought that I would have found new ideas. All the suggestions have been around for a long time!

Anonymous

7/26/2012 03:57 PM

Credit Unions must use Foresight if they are to survive in the coming years.

Anonymous

7/26/2012 03:57 PM

Most items noted would seem to be traditional however!

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