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By My Credit Union
Associates' State of Credit Union Internet Strategy Survey ranked
Online Calculators as the number one feature offered by Credit Unions.
Of the Credit Unions surveyed, nearly 60% have or intend to have
Online Calculators within the next year. The survey considered Online
Calculators ''the stickiness to keep members
coming back''. Generating traffic, generating interest,
using the web site as a marketing tool are all strategies that come
into play when you use a vehicle such as Online Calculators.
Why are Calculators
so popular? They satisfy fundamental financial issues that people
have to deal with every day. People need financial information to
make decisions. Most people do not have access and or have the ability
to make theses computations. There is a market and an opportunity
to satisfy this need. On the other side of the equation, Credit
Unions deal with these types of customer's needs every day. Their
services have a direct correlation to the information that is derived
from these calculations. The Online Calculators can feed the everyday
services of the Credit Unions from home financing through mortgages
or home equity loans, to vehicle loans and leases, to debt consolidation,
and to retirement planning.
give your customers a reason to revisit your site. With each visit
to your Company's web site, it gives you the opportunity to have
your customers utilize your services. If they want to find out how
much they can afford in car payments, they are probably going to
need an auto loan. If they are calculating how much I can buy or
should I refinance my home, they probably will need a new mortgage.
Whether it is mortgages, auto financing, or loans, you can tie the
calculators and link them to your related services. A couple of
new sales for the year and you are way ahead of the game. Best of
all, they have a reason to come back over and over and they can
tell their friends.
One of the market
leaders in the Online Calculators is TimeValue Software's Web Calculators.
They have been developing financial software applications for 17
year. TimeValue Software offers a suite of products that allows
the user to get an understanding of important information needed
to make financial decisions. The Web Calculators are powered by
the TValue DLL, recognized as the standard for loan calculations
and amortization in the professional marketplace. You can find additional
www.customcalculator.com or www.timevalue.com.
This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.
If you are interested in contributing an article on CreditUnions.com, please contact our Callahan Media team at email@example.com or 1-800-446-7453.
April 2, 2001
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