Online Financial Calculators

Online Financial Calculators are an excellent way to increase traffic and interest to your web site. Online Calculators are simple to use financial models that let the user do What If … calculations. They are user friendly and offer a wealth of financial planning type information. Online Calculators can also greatly enhance the interactive ability of your web site. Your current customers and prospective customers have the opportunity to get information on financial planning decisions such as mortgage calculations, auto and other loan and lease alternatives, and set savings and retirement goals. These are future revenue opportunities.

 

By My Credit Union

 
Online Financial Calculators are an excellent way to increase traffic and interest to your web site. Online Calculators are simple to use financial models that let the user do ''What If'' … calculations. They are user friendly and offer a wealth of financial planning type information. Online Calculators can also greatly enhance the interactive ability of your web site. Your current customers and prospective customers have the opportunity to get information on financial planning decisions such as mortgage calculations, auto and other loan and lease alternatives, and set savings and retirement goals. These are future revenue opportunities.

Callahan & Associates' State of Credit Union Internet Strategy Survey ranked Online Calculators as the number one feature offered by Credit Unions. Of the Credit Unions surveyed, nearly 60% have or intend to have Online Calculators within the next year. The survey considered Online Calculators ''the stickiness to keep members coming back''. Generating traffic, generating interest, using the web site as a marketing tool are all strategies that come into play when you use a vehicle such as Online Calculators.

Why are Calculators so popular? They satisfy fundamental financial issues that people have to deal with every day. People need financial information to make decisions. Most people do not have access and or have the ability to make theses computations. There is a market and an opportunity to satisfy this need. On the other side of the equation, Credit Unions deal with these types of customer's needs every day. Their services have a direct correlation to the information that is derived from these calculations. The Online Calculators can feed the everyday services of the Credit Unions from home financing through mortgages or home equity loans, to vehicle loans and leases, to debt consolidation, and to retirement planning.

Online Calculators give your customers a reason to revisit your site. With each visit to your Company's web site, it gives you the opportunity to have your customers utilize your services. If they want to find out how much they can afford in car payments, they are probably going to need an auto loan. If they are calculating how much I can buy or should I refinance my home, they probably will need a new mortgage. Whether it is mortgages, auto financing, or loans, you can tie the calculators and link them to your related services. A couple of new sales for the year and you are way ahead of the game. Best of all, they have a reason to come back over and over and they can tell their friends.

One of the market leaders in the Online Calculators is TimeValue Software's Web Calculators. They have been developing financial software applications for 17 year. TimeValue Software offers a suite of products that allows the user to get an understanding of important information needed to make financial decisions. The Web Calculators are powered by the TValue DLL, recognized as the standard for loan calculations and amortization in the professional marketplace. You can find additional information at www.customcalculator.com or www.timevalue.com.

 

This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.

If you are interested in contributing an article on CreditUnions.com, please contact our Callahan Media team at ads@creditunions.com or 1-800-446-7453.

 

April 2, 2001


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