Insurance advisers are great resources and help clients choose the best types of insurance and their benefit levels. However, as the younger, tech-savvy generations wield their buying power, there is a desire for less personal contact and more information online. For those that are looking for advice but are not interested in meeting in-person with an adviser, Harvey, our eAdvisor, can be a great enhancement for your online presence.
Harvey is a highly interactive and personable online guide that does everything from educating the consumer on why insurance is important to conducting a needs-based analysis with product recommendations. The eAdvisor tailors the conversation based on the generational demographic of the user. Harvey will walk your member through the product selection process, provides an instant quote, and launch an online application for the product.
Harvey is easily embedded into your virtual real estate through banners and links. Once a member reaches Harvey, the following products may be presented based on the answers to simple demographic and life-stage questions:
Graded Benefit Life
Fully Underwritten Term
Harvey is a friendly, informative, and likeable cartoon character that can easily explain a difficult subject. By using a cartoon to explain insurance, it makes the experience a fun and entertaining way to learn about a subject that is not always easy to talk about. Harvey’s laid-back demeanor has been well received by consumers, especially those under age 45.
With mobile technology and smartphones, it’s easy to access information online from almost anywhere.
However, there is a challenge with developing a character that can teach an intricate subject online, across generational learning differences, and drive an action.But with Harvey, a credit union can create a media-rich environment that can inform, demonstrate, advise, and drive actions, which will help add to the bottom line.
Transamerica Financial Solutions Group can help you provide the personal member–centric experience previous generations of members have praised, while fusing that with the technological innovations tech-savvy borrowers crave. Our dedicated and experienced professional team delivers optimal solutions to businesses by valuing the organization’s vision as well as their members’ needs, preferences, and buying behavior. We will be happy to help you design a plan that will help you succeed.
Tom Kazar is the Vice President of Sales and leader of the Sales Team for Transamerica – Financial Solutions Group. Tom’s focus is on adding new insurance industry products, expanding marketing distribution channels and helping agents grow their business. With more than 20 years of experience in the financial institution and credit union industries, Tom has a talent for honing in on the most strategic, cutting-edge marketing opportunities that move our business and partnerships towards exponential growth. He can be reached at (630) 215-6042 or email@example.com.
Transamerica Life Insurance Company (Home Office – Cedar Rapids, IA) and affiliated Transamerica companies provide insurance products and services. Through the Life & Protection division, the Transamerica companies offer a wide array of life and health protection solutions with a common purpose: to protect families and their dreams.
As part of the Life & Protection division, Transamerica Financial Solutions Group caters to the needs of credit unions, community banks, and larger financial institutions. We offer specific programs for credit insurance and debt cancellation products including marketing strategy, training, marketing support, technology software, and related services.
This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.
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