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This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.

If you are interested in contributing an article on CreditUnions.com, please contact our Callahan Media team at ads@creditunions.com or 1-800-446-7453.

October 18, 2010


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James Conroy

7/26/2012 03:56 PM

There is also a significant danger associated with QR Codes: the bad guys can take a completely legitimate marketing piece and replace the legitimate QR Code with one they created, taking the unsuspecting early adopter to a completely different website or application. How is this mediated?

Fran Jeanes

7/26/2012 03:56 PM

Oops - here is a link to my post to see a photo of my use of 2D barcodes:

http://mobilemarketingmax.com/2d-bar-codes/mobile-marketing-2d-barcodes.html

Fran Jeanes

7/26/2012 03:56 PM

This is a great article. I am a mobile marketer in Charlotte, NC so your article piqued my interest on two fronts.

Yesterday I actually wrote a blog post about the mystery behind those intriguing little squares - then I found your article to boot.

Here is a photo of how I use 2D barcodes on my business cards. I recently did a presentation on mobile marketing and the barcode takes the scanner to a page on my site with resource notes from that event.

The barcode can be reassigned to something else in a couple of weeks, so it's a very versatile thing to put on something like business cards.

Ron - thanks for the post!

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