Remote Deposit Capture: What’s Your Target Market?

What’s your plan for growing deposit volume, strengthening member relationships and expanding your business member base with remote deposit capture?

 

By Open Solutions Inc.

 

A recent report from Celent, “State of Remote Deposit Capture: Entering the Mainstream,” indicates that more than one third of the financial institutions in the United States have adopted remote deposit capture technology and up to 50% will have done so by the end of 2007.1 The technology adoption rate has exceeded any prior item processing advancement in the past several decades.

But who is using remote deposit capture to change the way deposits are made today? It appears that very few businesses have actually adopted the technology, with less than 2% signing up. According to Bob Meara, author of the report and senior analyst in the banking group at Celent, many banks are just getting started with remote deposit capture and have not yet seen the growing competition for clients that is heating up.2

What’s your plan for growing deposit volume, strengthening member relationships and expanding your business member base with remote deposit capture? Have you identified which businesses are the optimal targets for remote deposit capture? By segmenting your market and defining your priorities regarding member retention, capturing new members and growing deposit volume, you can focus your resources to more effectively grow your remote deposit capture users.

Where to begin?
Start with an assessment of your current commercial members, dividing them into four segments: 

  • High dollar deposits with high volume
  • High dollar deposits with low volume
  • Low dollar deposits with high volume
  • Low dollar deposits with low volume 

Each of these segments has a different risk model and value proposition for adopting remote deposit capture that will affect your ability to roll out the technology to those businesses. The fourth segment, low dollar deposits with low volume, will typically have minimal interest in remote deposit capture because there is very little payback or value to their day-to-day operations.

Conversely, businesses with high dollar deposits and/or high volume will benefit from improved cash flow, reduced time and resources to prepare deposits, more convenient deposit hours, enhanced deposit reporting and research capabilities, and fewer deposit errors due to automated balancing. In addition, the high volume segments – both low and high dollar deposits – may benefit from a centralized view of deposits from multiple locations. 

By identifying these business accounts and prioritizing them in the sales effort, you are creating a “stickier” relationship with your members. You’re helping to reduce the time branch personnel spend supporting their incoming deposits and enabling those resources to focus on growing consumer deposit and lending relationships. You’re also potentially growing the deposit volume from these members because you’ve enabled them to consolidate their banking relationships by eliminating geographic constraints. This same market segmentation can be applied to identify and prioritize new client opportunities that remote deposit capture enables your financial institution to pursue.

Open Solutions offers remote deposit capture for both in-house operations as well as an outsourced model through our item processing centers. Our remote deposit capture solution includes a marketing support kit to help you begin selling remote deposit capture quickly and effectively.

To position your institution for deposit growth and increased satisfaction, contact your Open Solutions account manager today to discuss ISeDeposit for remote deposit capture.

1 State of Remote Deposit Capture: Entering the Mainstream, published June 4, 2007, by Celent.

2 Excerpted from the Celent report abstract “State of Remote Deposit Capture: Entering the Mainstream” on www.celent.com

This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.

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Dec. 10, 2007


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