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This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.

If you are interested in contributing an article on CreditUnions.com, please contact our Callahan Media team at ads@creditunions.com or 1-800-446-7453.

November 17, 2003


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Anonymous

7/26/2012 03:57 PM

Interesting article but HOW are they approving loans so quickly?

Anonymous

7/26/2012 03:57 PM

Excellent article. We are members of Midwest Financial Credit Union and their service goes above and beyond what we could have ever expected from a credit union. They are so organized and well trained and it makes it a pleasure to do our business with them. It should really say something that I can make that kind of compliment about a credit union of all things! Their service is truly personal and we appreciate the respect they give us!! It is for this reason that we keep our real estate mortgages with them...they are currently holding several of them. We love them!!

Anonymous

7/26/2012 03:57 PM

More detail as to how they achieve fast turnarounds would be most appreciated

Anonymous

7/26/2012 03:57 PM

Size is important for giving better price breaks to the member & providing the right products and servicies to meet their needs. If you're passionate about helping the member, you should seek to provide them with a variety of products. However, passion for excellent service is truly the key. Even when we were taking weeks to issue credit approval during the refi boom, the members who closed loans with us understood and, when surveyed, surprisingly said that the timeline met their expectations. We're only now offering instant approval & that may help us to better serve the "shoppers", but trust is also the key to keeping members and getting their return business. Any lender could underquote you, but they cannot always be trusted.

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