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By Callahan & Associates, Inc.
Credit unions across the United States exemplify the mission of “people helping people.” Imagine the tremendous impact if credit unions bonded together for a single philanthropic cause. What message would that send to the media, our communities, and political decision makers about the power of the cooperative model?
Credit Union Miracle Day, Inc., does all this by leveraging the cooperative spirit of credit unions to sponsor the annual Credit Union Cherry Blossom 10K Run on April 3 this year. Founded in 2001, Credit Union Miracle Day is a partnership of more than 85 credit unions and partner organizations that have united to raise money and awareness for the Children’s Miracle Network (CMN), a charity that supports the nation’s 170 children’s hospitals with needed donations. In the first three years, Credit Union Miracle Day raised almost $600,000. Over half, $350,000, was raised last year alone. This year’s goal is to exceed $1 million in total contributions.
National Presence, Local Impact
Since the run is hosted in Washington D.C., the event generates attention with
the national media and congressmen from across the country.
The national exposure of the industry’s commitment to community involvement is translated to a local level. Throughout the year, credit unions can put a link to CMN on their website, permitting members to donate money 24/7. Not only do 100 percent of all donations go directly to children’s hospitals, but by entering in their local zip code when giving online, members can designate the community to receive their donations.
“It’s a great way to get some notoriety for credit unions and to
participate in an event for a great cause,” said George Nahodil, senior
vice president of marketing for Members 1st Credit Union in Mechanicsburg, PA,
with $949 million in assets. His team has been participating for the past four
years. “It’s a lot of fun and it’s very rewarding.”
Last year, more than 4,000 of the 8,500 runners from all over the world were
members of credit unions. And nearly 500 runners from Capitol Hill competed.
The committed credit unions and vendor supporters stem far beyond the Washington
D.C. area, however, including Affinity Federal Credit Union in Basking Ridge, NJ, with
$1.2 billion in assets and Southwest Airlines Federal Credit Union in Dallas,
TX, with $144 million in assets. For a full list of credit union sponsors, click
“The event gains increasing credit union support every year, resulting
in recognition for credit unions as important players in our communities all
across the nation,” said Theresa Mann, president/CEO of FDIC Federal Credit
People Helping People
Proceeds from this race are donated to hospitals which treat over 17 million children each year. Credit unions have a long and rich history of supporting their communities. This is an opportunity to not only carry on this tradition but demonstrate it to political decision makers. To learn more about this event or Credit Union Miracle Day, Inc., visit www.miracleday.org.
This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.
If you are interested in contributing an article on CreditUnions.com, please contact our Callahan Media team at firstname.lastname@example.org or 1-800-446-7453.
February 14, 2005
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