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This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.

If you are interested in contributing an article on CreditUnions.com, please contact our Callahan Media team at ads@creditunions.com or 1-800-446-7453.

October 14, 2014


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Tandy Vincent

10/6/2014 01:12 PM

The bottom line is that by offering members an "easy button" for all their large financial decisions, credit unions can position themselves as the first point of contact for the members -- ideally strengthening its relationship with them and ultimately winning the loan. This is true in real estate (mortgage) as well as auto.

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