May 23, 2005


Comments

 
 
 
  • I agree wholeheartedly! The most difficult balance is between simplicity and fairness, within the parameters of the systems, monitoring, and flexibility available. There will be holes, but our RBP program has resulted in general, measurable success by following this path. - Gary Skraba SVP, First Financial Credit Union (CA) $600MM, 80K members
    Anonymous
     
     
     
  • I totally agree. As a core vendor for credit unions, they have many great ideas of how they want to structure their RBP yet may not have identified what behavior they want to reward or change, what it will cost them and what is the value to the member. Thanks for the article.
    Anonymous
     
     
     
  • As a data processor who offers this type of software, I frequently work with a credit union's management team to determine the point shedule and the rewards associated. We incorportate all three factors - balance, usage & points. My experience is many credit unions spend too much time determineng the point schedule with no overall goals in mind. Unfortunely, many good intentions for a program never come to frutiion. We have actually taken our software to a new level to help credit unions monitor member behavior without rewards (with no marketing plan for members). In many cases this is all they want to do. In addition, simplicity is extremely important for staff to understand the program, be able to quickly cross sell the item(s) members may need to increase their overall participation with the credit union.
    Anonymous
     
     
     
  • The article was too simple. There was no input on how to change your accounts to use the RBP.
    Anonymous