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This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.

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June 29, 2009


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Jeff

7/8/2013 01:41 PM

The storefront branch strategy you describe is consistent with the way many banks are responding to the changing marketplace. Beyond size and cost, banks should consider which business building initiatives are in line with opening a new branch. For example, customers overwhelmingly prefer branch banking when applying for a loan and least prefer the branch when opening a credit card (Source: PwC Rebooting the Branch - http://www.pwc.com/us/en/financial-services/publications/viewpoints/reinventing-branch-banking-network.jhtml

Andrew@ACTON_Marketing

7/26/2012 04:09 PM

Very Interesting thoughts. Seems like common sense! We have similar posts on our blog.

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