Feb. 26, 2007


Comments

 
 
 
  • Excellent question under comment #1. The payback for me is that I have met numerous people through my blog that I likely wouldn't have met. Some of these new friends actually turned in to business partners that are in fact helping us with solutions to better serve both our credit union members and our partner credit unions at FORUM Solutions. I do get discouraged at times through the lack of comments. However, I have been informally encouraged to keep the conversation going. Plus, according to Google Analytics I am getting more than 100 visitors per day with 46% of them being returning visitors. The True Story blog has served as a conduit to network - that is my peronal payback.
    Doug True
     
     
     
  • Thanks for your question, anonymous. I would direct you to the latest posting at Verity's blog, http://veritycu.blogspot.com/ , which mentions more of the "soft returns" of blogging. Otherwise, stay tuned for an answer to that question from Verity!
    Paris Ward
     
     
     
  • What is the payback? What does blogging provide to the membership as a whole? I also noticed that Doug has fewer than 15 total comments across all his posts. What does that say when very very few are interested enough to engage in the discussion? I too think that there may be value in blogs, but they must be 2-way, active and serve as more than a virtual soapbox. Verity CU has been blogging for over 2 years now. Can they call out any specific benefits and payback to its membership?
    Anonymous
     
     
     
  • Going back to Comment #1, Shari Storm, head of Verity's blog, has a great response on Verity's blog at veritycu.blogspot.com. I encourage everyone to check that out!
    Paris Ward
     
     
     
  • Great responses. Thanks! I agree that the intangible paybacks can sometimes be valuable and worth the effort alone. I also believe that credit unions need to be attentive to costs, payback and brand implications when undertaking social networks. Social networks are indeed hot and can be of great value, but like anything, they have to be well executed and directly relevant to the business relationships and goals.
    Anonymous
     
     
     
 
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