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This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.

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November 5, 2007

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Ron Bensley, Jr.

7/26/2012 04:02 PM

CO-OP Network offers a huge "Selective Surcharge Network" offering cardholders "waived surcharge" access to 20,000+ "In-Network" ATMs. However, most credit union ATMs affiliated with CO-OP impose surcharges on non-CO-OP cardholders. CO-OP Financial needs to refrain from making inaccurate and misleading claims that ALL of its CO-OP ATMs are "Surcharge Free", since that isn''t literally true 100% of the time.

Jason Green

7/26/2012 04:02 PM

Very good points - Credit Unions often offer tens of thousands of locations nationwide, many times through multiple surcharge-free ATM networks and shared branching networks, but you can barely tell thats the case looking at the CU website. One solution is our service, which offers an inexpensive service to market your convenience and show *all* of your branches and ATMs from any ATM networks you use, all in one intuitive mapping/search tool for your website. Its both an effective marketing tool and quick and easy locator resource.

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