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By Trust for Credit Unions Mutual Funds
The Vice President of E-business Development at Fidelity Investments recently
remarked that, " it would be naive for us to think one firm can corner
the market on financial information. Partnering with the Net's best providers
will only service to strengthen our brand integrity." An interesting lesson
here is that even a firm as large as Fidelity, with its name brand and reputation
is thinking how the virtual channel can strengthen their brand and drive transactions.
Stated another way, they are using the web to grow their business and are aware
of the fact that partnering makes good business sense.
Strategic partnerships are integral to your credit unions online success. Examples
of key partnerships for credit unions would be: home banking providers, live
stock quotes, online trading applications and account aggregation. Increasingly,
credit unions are outsourcing content management. Members go to your website
for information, and if you can outsource the content portion of this site to
a professional you can rest assured you will be giving your members the best
content available, all the while ensuring your branding and quality standards.
Financenter.com the leading provider of online calculators has begun to offer
professional content to credit unions who wish to help educate their members
on important financial decisions. For more information call Jon Jeffreys at
This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.
If you are interested in contributing an article on CreditUnions.com, please contact our Callahan Media team at firstname.lastname@example.org or 1-800-446-7453.
March 29, 2004
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