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This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.

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November 5, 2012

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Jim Johnson

11/8/2012 09:35 AM

Very good article on something that most of us forget about. We are working with Diebold and their Campaign Office solution. It will soon be on all 22 of our machines. This has given us the same look/feel as members and visitors see on our website and branch environments. We will soon be using QR codes printed on ATM receipts for non-members (yes, you can push marketing messages out to non-members via BIN-based marketing). These QR codes will point to a landing page created by our Marketing team that will give an intro to 3Rivers and encourage the visitor to go to our website where they can begin a new relationship and/or apply for a new loan.

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