May 31, 2004


Comments

 
 
 
  • We're in the midst of forging our new brand identity. It's a process. This article points out the potential pitfall in alienating the original FOM by roving too far from your existing identity.
    Scott
     
     
     
  • This is exactly what I have been trying to communicate to my board! How fitting.
    Scott
     
     
     
  • This is a great article.
    Scott Trubisz
     
     
     
  • Very Interesting
    Anonymous
     
     
     
  • Our credit union recently was approved for a communitiy charter. The name had been changed 10 years ago to reflect the diverse membership (from Governmental Employees CU to Members CU) Now I wonder if another name change might help make the communtiy aware of the open membership.
    Anonymous
     
     
     
  • This is exactly what I have been trying to communicate to my board!
    Anonymous
     
     
     
  • We are facing the very challenges in your article. Thanks!
    Anonymous
     
     
     
  • We're in the midst of forging our new brand identity. It's a process. This article points out the potential pitfall in alienating the original FOM by roving too far from your existing identity.
    Anonymous
     
     
     
  • Differentiation and branding our key to the long-term success of any institution. This is what we teach at BTC. Your article hits the nail on the head. Great piece. Kenneth C. Bator President Bator Training & Consulting, Inc.
    Anonymous
     
     
     
  • Right on the mark. This was part of the discussion at our Sr. Management meeting yesterday.
    Anonymous