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This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.

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March 28, 2011

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7/26/2012 04:11 PM

Excellent! Times and needs of people are changing and credit unions need to be in tune with these needs and offer products to fill these needs.

Karen Andres

7/26/2012 04:11 PM

Taking into account my biased point of view, since the author cites data from my organization, I do think the point is well taken. To what extent does the development of better products and services for underserved consumers (the way we have traditionally conceptualized them) actually lead us to better mainstream products, increased membership, etc? Young consumers are proof that, across customer segments, consumers' financial needs - and their perception of those needs - are changing rapidly, and those institutions who meet those needs with creativity and agility will be the winners. Designing products that work for underserved consumers may, in a strange twist of fate, be the best way to win the hearts and wallets of consumers across the income spectrum.

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