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2017 Callahan Credit Union Directory
Caveat Emptor. Way, way Emptor!
To Serve Romans, BE a Roman
The 20-something Dilemma
Beyond The Home Loan
New Member On Board (part 2)
Fictionalize Your Social Marketing Strategy
Meet PAU=L, A Card Program's New Best Friend
Win The War Of The Inbox. Here’s How.
4 Alternatives To Facebook And Twitter
A New Culture For A Credit Union
Insights From The American Council On Consumer Interests Annual Conference
How Members Really Feel About Credit Union Service
How One Credit Union Uses Lemonade To Teach Entrepreneurial Skills To The Next Generation
Pokémon GO And How To Market Trends
How A New HQ Helps A Credit Union Tell Its Story
Jan. 27, 2014
First Capital Federal Credit Union
Kids & Teens
Ah yes, geegaws and trinkets for the young members are great fun. But what do they teach young members? At SAFE credit union we also have a focus on growing membership with a foucs on young members who will grow with the credit union. Our approach is a little different. First of all most of our members come from two sources branches and our community outreach activity. Branches are the source of most of our new members. We years ago we expanded our branches from nine branches located around our sponsor location, McClellan Air Force Base, to locations in bedroom communities. Neighborhood branches cater to familes. Our branches have play areas for the kids and are family friendly. Our front line staff encourages parents to sign up their kids. We offer a special newsletter for the young members. The branch also offer kids a no cost coin counting machine for them to bring in their coin jars and deposit them. We are open on Saturday and we see a lot of families on that day. Our community outreach means our staff go to local schools and make financial literacy presentations to high school students. We offer the "Bite of Life" program that is very popular with the high school students. We also have branches in high schools that have an ATM and offer banking services provided by the students who run the branch. We offer a summer intern program to teach the students how to run a branch. The branch is operated to match our other branches in terms of operational control and service quality. Our community outreach takes us to over 600 community events each year. We open a lot of accounts for entire families at these events. At each community event we have a booth or in come cases an entire pavilion in which we entertain and enlighten our guests about the credit union and about financial literacy. Our mission is to help our members improve their financial well being. We do that by providing exceptional service, best solutions and professional experts.
Caveat Emptor. Way, way Emptor!
Fictionalize Your Social Marketing Strat...
Insights From The American Council On Co...
1001 Connecticut Ave. NW Suite 1001
Washington, DC 20036
P: 800-446-7453 F: 800-878-4712
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