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By BYM Agency
Fourth quarter marketing always seems to get the short end of the stick as marketers shift their focus to planning for the year to come. This is natural, but it is equally important to focus on the present. Unless of course, you’ve already blown out your year-end goals. Anyone? Anyone?
Although there are many reasons to not follow suit, here are the top three.
Some lucky credit unions (we realize not many) may find themselves with unused marketing dollars. A “use it or lose it” policy exists in most organizations so department managers are looking for opportunities to spend these excess dollars wisely.
You know the old saying, “Don’t leave money on the table”? Well the same thing applies to the reach and exposure that marketing generates. If you don’t fully use its potential, you’re basically leaving awareness on the table that can really add up.
Be prepared to sell it. Abandoning the norm will raise some eyebrows so develop a simple, board-worthy document detailing how this will better prop up the following year. Include:
Because a website is never really “done,” tackle a few big improvements with a fairly minimal investment.
A little really can go a long way:
So before you throw in the towel on your 2014 marketing initiatives, consider selecting a few key initiatives that can help both close out one successful year and usher in another one.
Kat Anstine is the chief operating officer of BYM Agency. She has experience in all areas of marketing and advertising and developed a holistic approach to identifying growth opportunities and building ROI-based strategies for credit unions and CUSO. She can be reached at 888.908.5331 (toll free) or 913.937.9407 (direct).
BYM Agency, formally known as Beyond Marketing, is the nation’s first full-service marketing CUSO. National in scope, we identify trends and share success as part of our cooperative business model. We believe in authenticity, engagement and our team has an unstoppable drive to develop memorable creative with measurable results. Visit us online at bymagency.com.
This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.
If you are interested in contributing an article on CreditUnions.com, please contact our Callahan Media team at firstname.lastname@example.org or 1-800-446-7453.
September 29, 2014
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