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By CU Student Choice
Ask a recent college graduate if earning their degree was worth it and the answer may surprise you. According to a recent Bloomberg article, many college graduates are pessimistic about the return on their investment in a degree. This pessimism likely stems from the growing costs of college and ensuing student loan debt, but as the article clearly points out, for most college grads it’s unfounded. Time and time again, data show that earning a college degree is very well worth it, and that graduates will see the benefit of a degree over time.
Here are the facts:
As strong as they may be, these facts don’t mean every college graduate will reach their maximum earning potential the moment they have their diploma in hand. These numbers reflect an average over time, and entry-level positions are just that — an entry into the working world and a chance to use the knowledge gained in college to advance a career.
In fact, employed millennial college graduates are more likely than their peers with a high school diploma or less education to say their job is a stepping stone to a more desired position that furthers their career (86% vs. 57%). In contrast, millennials with a high school diploma or less are about three times as likely as college graduates to say their work is “just a job to get by” (42% vs. 14%).
These facts are important for lenders to remember as they help families sort options for funding a valuable college education. The cost of tuition can seem staggering to most, as many Americans will experience their higher education venture as the biggest investment they may make —with the exception of their home mortgage. It’s daunting, no doubt.
In fact, more U.S. parents worry about having enough money to pay for their children’s college education than other Americans worry about any other common financial concerns. According to a just released poll from Gallup, 73% of parents of children younger than 18 worry about funding college.
When families turn to their financial institution to help them through major life events, they are seeking experts who can answer their questions and put their minds at ease. Credit unions can play an incredibly important role in helping students and families understand how to responsibly fund their education.
Credit Union Student Choice and its hundreds of partner credit unions offer a robust financial wellness platform that helps students and their families make effective personal finance, student loan, and career decisions. This platform — an online portal featuring financial literacy tools for college students and recent graduates — helps before, during, and after the college years, providing resources and information on schools, career paths, budgeting, workplace expectations — and even an interactive job bank to help graduates find employment in cities across the country.
A key piece of the platform is an interactive module that prospective borrowers may complete before a loan application is submitted — which ensures that students and parents understand college and loan costs as well as career salary expectations. A second module is also being deployed to help borrowers effectively enter their loan-repayment cycles.
Educating borrowers about the value of obtaining the different types of college degrees is also crucial so they understand the impact of the investment they’re making. Increasing negativity revolving around student lending issues can overshadow the true benefit of the education itself. Providing this type of straight-forward advice further positions credit unions as a trusted resource for any financial decision. And providing a student with valuable advice, and possibly a college loan to boot, sets up the credit union with an active member for all of life’s major decisions following graduation.
By offering this sound advice and gaining the trust of their members, credit unions have an opportunity to build lasting relationships with a younger demographic. Students leaving home for the first time may also need a checking account or their first credit card. New graduates could be looking for a car loan. For one Student Choice client credit union that has offered the program for five years, a review of their borrowers in repayment showed that:
Providing a private student loan option for families isn’t just about paying for college; it’s also about building a solid foundation for a strong financial future. It’s not only an investment in education for the student’s future career and success but an investment for the credit union and the local communities in which members live — again, positioning the institution as a trusted resource to provide further services through life’s financial milestones.
This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.
If you are interested in contributing an article on CreditUnions.com, please contact our Callahan Media team at firstname.lastname@example.org or 1-800-446-7453.
April 27, 2015
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