May 10, 2010


Comments

 
 
 
  • Nice info.

    Can you clarify the 12% response rate. Is the 12% calculated based on responses directly related to the product offering in the mailing (direct response) or if the member on the list opens any product during the time that the mailing is being measured (indirect response)?

    If direct, this number is fantastic!!! If direct and indirect, I would consider these numbers average at best.

    Gary
     
     
     
 
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