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This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.

If you are interested in contributing an article on, please contact our Callahan Media team at or 1-800-446-7453.

August 26, 2013

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8/27/2013 11:35 AM

Brilliant article, Loved it!! If technology is not a part of your credit union's business strategy, it needs to be or forget reaching your target market. I really like how the article broke down the various phone preferences since this is a key componet when creating your CU app. Glad to see our credit union is on the right track!


8/27/2013 09:38 AM

This is great information. If we aren't using technology to reach them, we're missing the boat.

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