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By My Credit Union
How do they
work? Web Calculators are generally designed and hosted by the service
provider and are essentially invisible to your customers. They can
be customized to blend in with your web page. You can generally
lease them in suites of interest, i.e. real estate, personal planning,
or investment suites. The quality of the calculations is critical
in evaluating the service providers since your company is actually
offering the service.
Why would we
need them? These web calculators can drive your revenue to make
loans and leases. Consumers will use this information every day.
You can design the information to offer your services for the need
they are researching. If a customer needs to know how much of a
home can they afford, they can use your calculator. Once they figure
out the finances, they will probably need a mortgage. If they are
figuring out how much of a car they can afford with a $300 payment,
they can use your calculator. If they buy that car, they will need
an auto loan or lease. The program works.
Will they really
increase traffic to our web site? Web Calculators give your customers
a reason to visit and revisit your site. Web Calculators can also
greatly enhance the interactive ability of your web site. With each
visit to your Company's web site, it gives you the opportunity to
have your customers utilize your services. Whether it is mortgages,
auto financing, or loans, you can tie the Web Calculators and link
them to your related services. A couple of new sales for the year
and you are way ahead of the game. Best of all, they have a reason
to come back over and over and they can tell their friends.
Associates' State of Credit Union Internet Strategy Survey ranked
Online Calculators or Web Calculators as the number one feature
offered by Credit Unions. Of the Credit Unions surveyed, nearly
60% have or intend to have Online Calculators within the next year.
The survey considered Online Calculators ''the stickiness to
keep members coming back''. Generating traffic, generating interest,
using the web site as a marketing tool are all strategies that come
into play when you use a vehicle such as Online Calculators
Why are Calculators
so popular? They are user friendly, fun and easy to use, and offer
a wealth of financial planning type information. They satisfy fundamental
financial issues that people have to deal with every day. They are
financial models that let the user do ''What If'' …
calculations. People need this type of information to make decisions.
Most people do not have access and or have the ability to make theses
computations. There is a market and an opportunity to satisfy this
On the other
side of the equation, Credit Unions deal with these types of customer's
needs every day. Their services have a direct correlation to the
information that is derived from these calculations. The Web Calculators
can feed the everyday services of the Credit Unions from home financing
through mortgages or home equity loans, to vehicle loans and leases,
to debt consolidation, and to retirement planning.
One of the market
leaders in the Online Calculators is TimeValue Software's Web Calculators.
They have been developing financial software applications for 17
year. TimeValue Software offers a suite of products that allows
the user to get an understanding of important information needed
to make financial decisions. The Web Calculators are powered by
the TValue DLL, recognized as the standard for loan calculations
and amortization in the professional marketplace. You can find additional
information at www.customcalculator.com
This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.
If you are interested in contributing an article on CreditUnions.com, please contact our Callahan Media team at firstname.lastname@example.org or 1-800-446-7453.
April 30, 2001
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