Web Calculators

How do you bring customers to your web sites over and over? How can you create a demand to use your products? How do you provide constant and helpful information to not only your customers but also future customers? There is a service that satisfies all these needs. The service is a Web Calculator or an Online Financial Calculator.

 

By My Credit Union

 
How do you bring customers to your web sites over and over? How can you create a demand to use your products? How do you provide constant and helpful information to not only your customers but also future customers? There is a service that satisfies all these needs. The service is a Web Calculator or an Online Financial Calculator.

How do they work? Web Calculators are generally designed and hosted by the service provider and are essentially invisible to your customers. They can be customized to blend in with your web page. You can generally lease them in suites of interest, i.e. real estate, personal planning, or investment suites. The quality of the calculations is critical in evaluating the service providers since your company is actually offering the service.

Why would we need them? These web calculators can drive your revenue to make loans and leases. Consumers will use this information every day. You can design the information to offer your services for the need they are researching. If a customer needs to know how much of a home can they afford, they can use your calculator. Once they figure out the finances, they will probably need a mortgage. If they are figuring out how much of a car they can afford with a $300 payment, they can use your calculator. If they buy that car, they will need an auto loan or lease. The program works.

Will they really increase traffic to our web site? Web Calculators give your customers a reason to visit and revisit your site. Web Calculators can also greatly enhance the interactive ability of your web site. With each visit to your Company's web site, it gives you the opportunity to have your customers utilize your services. Whether it is mortgages, auto financing, or loans, you can tie the Web Calculators and link them to your related services. A couple of new sales for the year and you are way ahead of the game. Best of all, they have a reason to come back over and over and they can tell their friends.

Callahan & Associates' State of Credit Union Internet Strategy Survey ranked Online Calculators or Web Calculators as the number one feature offered by Credit Unions. Of the Credit Unions surveyed, nearly 60% have or intend to have Online Calculators within the next year. The survey considered Online Calculators ''the stickiness to keep members coming back''. Generating traffic, generating interest, using the web site as a marketing tool are all strategies that come into play when you use a vehicle such as Online Calculators

Why are Calculators so popular? They are user friendly, fun and easy to use, and offer a wealth of financial planning type information. They satisfy fundamental financial issues that people have to deal with every day. They are financial models that let the user do ''What If'' … calculations. People need this type of information to make decisions. Most people do not have access and or have the ability to make theses computations. There is a market and an opportunity to satisfy this need.

On the other side of the equation, Credit Unions deal with these types of customer's needs every day. Their services have a direct correlation to the information that is derived from these calculations. The Web Calculators can feed the everyday services of the Credit Unions from home financing through mortgages or home equity loans, to vehicle loans and leases, to debt consolidation, and to retirement planning.

One of the market leaders in the Online Calculators is TimeValue Software's Web Calculators. They have been developing financial software applications for 17 year. TimeValue Software offers a suite of products that allows the user to get an understanding of important information needed to make financial decisions. The Web Calculators are powered by the TValue DLL, recognized as the standard for loan calculations and amortization in the professional marketplace. You can find additional information at www.customcalculator.com or www.timevalue.com.

 

This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.

If you are interested in contributing an article on CreditUnions.com, please contact our Callahan Media team at ads@creditunions.com or 1-800-446-7453.

 

April 30, 2001


Comments

 
 
 

No comments have been posted yet. Be the first one.